“Bono would be a great person to work with. After working with Linkin Park and Coldplay‘s Chris Martin, he wants to tick the next person on his wish list. So is rap the new rock? “Yeah, I think the rebelliousness in it was replaced by hip hop for the most part.” Jay-Z is also a fan of rock. It should just be as wide and as big as it can be.” I don’t think there’s an age limit on rap or anything like that. Rappers can be around for as long as they’re making great music. “It’s like a trend, like Auto-Tune! But I like diversity in music and I like growth in music as well, and I don’t think rap should be afraid to grow. And if we do that, we’ll open up the door for something else.” Gangsta rap and bling bling have also died down. And it kind of opened up the door for hip hop. That was a big blow to rock that I don’t think they recovered fully to this day. Rock music was stuck on hair metal bands. He elaborates: “It’s like what happened with rock music. It’s more about everyone following each other than the device. I just hate that everyone’s following each other. “I actually liked it, but if you’re going to take a stance against something you have to follow through with it. And he even considered scrapping the track he had recorded with his pal Kanye West because of the use of the “enhancer” in the recording. (Death Of Auto-Tune) is pretty much self-explanatory. Jay-Z has widely criticised the overuse of auto-tune. I want a great album.” Without auto-tune. I don’t want to make two records a day and then have a shitty album. If you look at my career and the records that I’ve made, I’ve got it right more than I’ve got it wrong ’cause I concentrate on making an album. I concentrate on making full, complete albums. This is not even a day and age of albums. “I think you really have to love or have passion for something. I don’t think there’s an age limit on rap.” – Jay-Z, pushing 40 “Rappers can be around for as long as they’re making great music. We’ll figure all the other parts out later.” Yet when it comes to his own music, he’s unfettered. It’s not happening in today’s climate so there’s a lot of pressure on artists as well.
Before, a person could make an album and not have a record on the radio and still go gold. A lot of rap nowadays sounds like the same old song. So it’s just me taking ownership in that and trying to make great music for the sake of making great music and hopefully people will follow that blueprint.” “But when you do that, it’s not always good because now everything just sounds alike because everyone’s trying to fit into this radio format. They have to make music to fit on the radio because they need the most impressions to sell the most records,” he explains. So they can’t just make music that they love. The sales are down so now everyone has less margin for error. “Yes and understandably so, because of the way the Internet has affected the music business. The night before, we were told not to take any notes because “Jay-Z wants you to feel his vision.” One that he wants to set him apart from the rest.Īnd the rest, in many cases, find a niche, bask in its safety and stagnate.
#Mos def the ecstatic full album install
This one is like we’re becoming those icons that we all looked up to, so we have to set a blueprint for the next generation.” More than just making music, Jay-Z seems to want to install a sense of perception. “The second Blueprint was all over the place ’cause it was all my musical influences and I was pulling from Lenny Kravitz in rock to Sean Paul in R&B. “I call it the new classic because it takes the traditional approach of making music, but it’s a blueprint for the next generation because the first generation was based on the soul samples and the music that I heard growing up,” he says with all the confidence of Leonidas attacking the Persians. The following morning at his hotel, Jay-Z appears fresh despite a night spent clubbing – and ready to discuss, with no false modesty, this third blueprint he has drawn up for rap music’s future generation. “I worked with a bunch of people: MGMT, Drake, Kid Cudi, Mr Hudson… I’m missing some other people… And some other people!” he laughs. Besides Rihanna and the ubiquitous Kanye West, his album also features some other prominent guests. Tonight, his iPod is his main focal point, which contains much of the tracks of The Blueprint 3 where guests abound.
A keen businessman – he has his own clothing line Rocawear, and was at the helm of Def Jam, before parting ways and setting up his own label, Roc Nation – and a discoverer of talents including Rihanna, Jay-Z is a focused man. Jay-Z is patiently waiting in a London studio to play us some tracks from his much anticipated The Blueprint 3, the final album in a trilogy which began in 2001 and set a precedent that most other rappers and hip hop artists have yet to achieve.Īt almost 40, the man also known as Beyoncé’s hubby is still on top of his game.
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